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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

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Mateo&Bernabé

The craft beer is gaining ground even in places where other beverages like wine so abosluta reign. This is the case of Spanish Rioja where a couple of months ago we launched the Brew Mateo & Barnabas. Small breweries are taking the example of small wineries and are betting on the ‘savoir faire’ about Technology Committees, design and passion for the product. The name of Mateo & Barnabas is given by the Holy baptizes the harvest festival, Matthew and Barnabas, Logroño pattern. The packaging, designed by the agency Moruba conveys the product attributes, natural, exclusive and handmade, a luxury.

Mateo y Bernabe

 

 

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